
Otherwise titled, "LeBron James: Why You Should Care." (read that last sentence in whatever sarcastic tone you prefer).
If you have been living under a rock or in Idaho for the last 7 weeks, then you may not have heard about the interminable sports media build-up of Lebron James's free agency, cleverly referred to as "Courting the King." Roughly one month ago, during the infancy of all this frenzy, Sportscenter mentioned Nike's
plans of expanding an aggressive LeBron campaign through China within the next year. Impeccable timing, because for the last month discussion about LeBron has flooded the airwaves and, just like me, you may have thought at some point, "I'm tired of hearing the same story. So what? He'll sign with whatever team eventually, so who gives a horse's pa-toot?!" Well, this hasn't been your run of the mill Brett Favre or Michael Jackson summer-long, slow-news-day cover story; LeBron has the potential of becoming, financially, the next Michael Jordan.
LeBron's recent signing with Miami presents him with the best talent money can buy, which most analysts believe will yield "The King" championships (plural). Let's not stop there. His marketing potential increases significantly because, according to that aforementioned Sportscenter article, the majority of Chinese NBA and Nike enthusiasts prefer Kobe Bryant over James. Why? He's a proven winner. If James wants to be the next billionaire athlete, then he might want to win a 'ship or two. Okay, now that I have laid out the simple argument, let's assume that in 8-10 years, LeBron is a billionaire. Like the two others billionaire Nike athletes before him, he will have gained the majority of his trust fund from McDonald's, Nike, Coca-Cola and State Farm (just to name a few).

What will he do with over one billion dollars? My prediction is he will sit on his money for a few years but eventually succumb to the pressures of starting some philanthropic foundation. Nike has already created a larger than life persona of James, similarly with Jordan, and will most likely run a shoe campaign like Jordan's well after he retired, guaranteeing royalty checks until he dies. Shorthand - LeBron will never need to worry about paying the bills.
I beg two questions: 1. What could he do with his money? Hopefully he won't go all cliche on us and start a youth basketball organization. And it honestly would not flabbergast me if he ties himself in politics in the future. 2. At this point in his career is he playing because he loves basketball or because he wants to fulfill his hype of a billionaire, championship winning athlete who is loved by most and hated only by his enemies? He can not physically leave the game any time he wants. James has signed too many endorsement contracts to simply quit playing and with only a high school education, basketball is his only skill of expertise. LeBron is married to the NBA and his endorsement deals until his knees give out in his early 40s. Devil's advocate might say, "I'd live LeBron's life in a heartbeat! He's got all the money in the world and gets to play basketball!" If an MLL agent told me tomorrow I could be the next Paul Rabil of the professional lacrosse world as long as I am married to the sport and my contracts until I can't run anymore, I would politely decline because only a hand-full of athletes in the world have the body durability to make a career out of professional sports. As much as I love lacrosse, I could not keep playing it everyday for the next 15-20 years of my life, no matter how much someone payed me; besides, I have other ambitions in my life and would like to be known more than a "lax bro" anyway.

LeBron cannot play at his highest caliber for the rest of his career. Even Michael Jordan faded out with a lackluster pair of season's on the Wizard's roster. I would love to see LeBron use his money for something other than basketball and imprint his larger than life legacy in another aspect of culture. Karl Marx's Golden Rule: "Those with the money, rule." LeBron has the capability to rule in his later years and impact our culture in some other arena than sports or marketing (something Jordan really hasn't done yet). Besides, the NBA and basketball industry is lucrative enough as it is.
In other LeBron news,
some guy claims he is the real father of James. Some paternity test cover-up. Whatever. I really don't care.
And to my 3 or 4 loyal followers, I apologize for the two week hiatus. I'm currently in the works of signing another author.