Lax Ad

I am a lacrosse player. I have been watching the NCAA lacrosse play-offs for the past three weeks and one advertisement that has been bothering me is one concerning Nicky Polanco and Warrior Lacrosse. Usually I look past the subtle messages and innuendos in Warror's ads and simply take it with a grain of salt, but this one really got under my skin: here

The Warrior Ad features Nicky Polanco, a Major Leage Lacrosse (MLL) player, who has won the hearts of many professional lacrosse faithful. What do I find wrong with him next to women in a hot tub? Nothing. However, I have a problem with the message. In light of the UVa-George Huguely situation, is this what the sport of lacrosse needs as its image? Like the Duke lacrosse "scandal" experienced in 2006, we know that media coverage of this proportion should be handled with exceptional care. However, I have seen the ad on every commercial break watching the NCAA playoff lacrosse games. Should this "babes n Polanco" lacrosse vibe be exacerbated by the media? Sure, I am the first of many to admit this is the lifestyle some, if many, lacrosse players strive to live, but do we need to allow the media to understand that through an advertisement? Whenever I see that ad with Polanco, it reminds me of the brawny, stupid asshole football players from "Revenge of the Nerds." I won't lie; some lacrosse players choose to live like that, but I would rather not have the image of big, brawny and stupid stapled to the word "college lacrosse." I know Warrior and Polanco had good intentions for the ad and most likely just wanted to have fun with it. But the sport does not need that right now. Though certain aspects of the stereotypical lacrosse lifestyle are starting to catch interest in the public sphere, I believe we lacrosse players should keep it to ourselves . Collegiate lacrosse players of America understand the lifestyle associated with the sport. But must we admit this to the associated media? I think not. Stand strong, brothas